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Best Practices In Partner enablement

Gong can be a real unlock in partnerships, if you know how to use it.
Jessie Shipman

How to Leverage Gong in Partnerships

Features
November 12, 2024
Your Brain on Story
15/10/2024

Your Brain on Story

Brains love stories. Why aren't we telling them more often.
To Commission or Not To Commission
15/10/2024

To Commission or Not To Commission

Commissions for partners can be contentious. I think they're worth the hassle.
What's in a Vibe?
15/10/2024

What's in a Vibe?

Vibes are the foundation of the safety that's perceived by your teammates and your partners.
Trust Enablement
15/10/2024

Trust Enablement

Learning and behavioral changes simply don't happen without trust first
Reduce Partner Learning Scrap
15/10/2024

Reduce Partner Learning Scrap

Distracted learning is wasteful in critical enablement functions
Storytelling
15/10/2024

Storytelling

Better Together STORIES are more impactful than partnership facts
Stop Asking this Question
15/10/2024

Stop Asking this Question

Asking more specific questions gets you to higher quality solutions, faster
Referral is the Currency of Partner Enablement
15/10/2024

Referral is the Currency of Partner Enablement

Partner Enablement is On You
15/10/2024

Partner Enablement is On You

The only person enabling your partners on your product is you
Partner Sellers Thrive in Ambiguity
15/10/2024

Partner Sellers Thrive in Ambiguity

Flexibility and comfort in ambiguity are hallmark traits of excellent partner sellers
Partner Sales: A Billiards Analogy
15/10/2024

Partner Sales: A Billiards Analogy

Partner sales isn't a game. But sometimes a game is like partner sales
Partner Compliance vs. Partner Enablement
15/10/2024

Partner Compliance vs. Partner Enablement

Learning for the sake of learning is just compliance.
Partner Enablement Budget
15/10/2024

Partner Enablement Budget

Asking for budget will require you to prove your worth, especially for partner enablement
Micro-learning for Partner Enablement
15/10/2024

Micro-learning for Partner Enablement

Micro-learning is the best kind of learning for partner sellers
Learning Culture Shapes Culture
15/10/2024

Learning Culture Shapes Culture

If learning is not a cultural value in a company, partner enablement efforts will be a waste of time.
Measuring Partner Enablement
15/10/2024

Measuring Partner Enablement

You can measure enablement. In Partner Enablement it's critical that you do.
Leaderships Role in Enablement - Part 1
15/10/2024

Leaderships Role in Enablement - Part 1

Partner Enablement isn't just a department or the role of a partner manager.
Ecosystem Learning Culture
15/10/2024

Ecosystem Learning Culture

Partner Enablement learning culture will require executive buy-in, as well as cross functional collaboration.
Is Enablement Possible Without Ops?
15/10/2024

Is Enablement Possible Without Ops?

If enablement isn't backed up by tools, people, and process, it's probably not enablement
Leaderships Role in Enablement - Part 2
15/10/2024

Leaderships Role in Enablement - Part 2

When a leader enables their people is just as critical as what they're enabling on
Farms and Partnerships?
15/10/2024

Farms and Partnerships?

How does a Ecosystem Led Growth (ELG) find its natural balance?
Leadership Role in Enablement - Part 3
15/10/2024

Leadership Role in Enablement - Part 3

Leadership guidance after a training helps to identify learnings and shape future opportunities.
How To Start: Partner Enablement
15/10/2024

How To Start: Partner Enablement

Identifying gaps and goals is the best first place to start in any partner enablement program
Death of the One-Pager
15/10/2024

Death of the One-Pager

One-Pagers are the go to ecosystem enablement asset. But is it even worth it to produce them?
Building Trust in Partner Enablement
15/10/2024

Building Trust in Partner Enablement

Trust is everything in partnerships and partner enablement
Crafting a Great Story
15/10/2024

Crafting a Great Story

Knowing how to craft a great story is half the battle
Double Sided Partnership
15/10/2024

Double Sided Partnership

Every partner program has two sides. Internal and External. Both are critical
Building Learning Culture
15/10/2024

Building Learning Culture

Building a learning culture and building partner enablement are a great pairing
Attention Spans for Partner Enablement
15/10/2024

Attention Spans for Partner Enablement

Short attention spans require short lessons for effective partner enablement
Best Practices for Measuring Enablement Success
15/10/2024

Best Practices for Measuring Enablement Success

Here are some tactical ways you can measure enablement practices
Belaboring the Billiards Analogy
15/10/2024

Belaboring the Billiards Analogy

Enablement can be far away from a sale. It's critical to line up your shot
4 Traits of Great Partner Sellers
15/10/2024

4 Traits of Great Partner Sellers

Great sellers are those who possess certain characteristics that set them apart from the rest
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